SOYA CONCEPT

SOYA CONCEPT

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Soya Concept – Effortless Style, Naturally Inspired

Scandi-Cool Fashion with a Focus on Fit, Feel & Sustainability


Soya Concept brings easy-to-wear fashion with a conscience, blending soft fabrics, natural colour palettes, and wearable silhouettes that work for real life. Known for its Scandinavian roots and sustainable values, Soya Concept designs pieces that feel as good as they look—comfortable, flattering, and timeless.


At Antique Rose, we’ve handpicked the best of each season: from floaty dresses and relaxed-fit tops to layer-ready knits and effortless trousers. Each item is designed with longevity in mind—meaning you’ll reach for it again and again.


Whether you’re dressing for work, weekends or holidays, Soya Concept offers versatile, affordable fashion with boutique flair and a softer impact on the planet.