SOYA CONCEPT

SOYA CONCEPT

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SOYA CONCEPT

Top: Lyocell Soft Touch Round Neck MARICA - Dark Red - Soya Concept

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SOYA CONCEPT

Top: Soft Touch BIARA V Neck Long Sleeve - Blush Pink

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SOYA CONCEPT

Short Dress: Viscose Collarless V Neck Floral Long Sleeve Jana - Rose Pink - Soya Concept

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Top: Soft Touch Melange V Neck Long Sleeve BIARA - CREAM - Soya Concept

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SOYA CONCEPT

Top: Soft Touch Round Neck 3/4 Sleeve BIARA - Peach Pink - Soya Concept

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SOYA CONCEPT

Jumper: Fine Knit Turtle Neck Melange DOLLIE - FUCHSIA PINK - Soya Concept

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Tunic Dress:Sustainable Viscose Collar Long Sleeve Splash Print TASMIN - GREEN - Soya Concept

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SOYA CONCEPT

Cardigan: Soft Plain Long Sleeve Long DOLLIE - DARK GREEN MELANGE - Soya Concept

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SOYA CONCEPT

Jumper: Knit Cable Twist INGUN - CREAM & TAN - Soya Concept

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Jumper: Soft Cable Knit Roll Neck Long Sleeve ILA - CREAM - Soya Concept

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Cardigan: Soft Touch Waterfall Long Sleeve BIARA - OLIVE GREEN - Soya Concept

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Soya Concept – Effortless Style, Naturally Inspired

Scandi-Cool Fashion with a Focus on Fit, Feel & Sustainability


Soya Concept brings easy-to-wear fashion with a conscience, blending soft fabrics, natural colour palettes, and wearable silhouettes that work for real life. Known for its Scandinavian roots and sustainable values, Soya Concept designs pieces that feel as good as they look—comfortable, flattering, and timeless.


At Antique Rose, we’ve handpicked the best of each season: from floaty dresses and relaxed-fit tops to layer-ready knits and effortless trousers. Each item is designed with longevity in mind—meaning you’ll reach for it again and again.


Whether you’re dressing for work, weekends or holidays, Soya Concept offers versatile, affordable fashion with boutique flair and a softer impact on the planet.